diff --git a/pisi-spec.rng b/pisi-spec.rng
index a4db427a..183835d0 100644
--- a/pisi-spec.rng
+++ b/pisi-spec.rng
@@ -175,8 +175,9 @@
     <define name="ExcludeArch">
         <element name="ExcludeArch">
             <choice>
-                <value>i686</value>
+                <value>i[3-6]86</value>
                 <value>x86_64</value>
+                <value>arm.*</value>
             </choice>
         </element>
     </define>
diff --git a/pisi/operations/build.py b/pisi/operations/build.py
index 94530bb8..f87e4289 100644
--- a/pisi/operations/build.py
+++ b/pisi/operations/build.py
@@ -311,11 +311,15 @@ class Builder:
     def build(self):
         """Build the package in one shot."""
 
+        # excludeArch should accept regex.
+        # eg. <exludeArch>arm.*</exludeArch> armv7l, armv5te matches
+        #     <exludeArch>i[3-6]86</exludeArch> i386, i486, i586, i686 matches
         architecture = ctx.config.values.general.architecture
-        if architecture in self.spec.source.excludeArch:
-            raise ExcludedArchitectureException(
-                    _("pspec.xml avoids this package from building for '%s'")
-                    % architecture)
+        for arch in self.spec.source.excludeArch:
+            if re.match(arch, architecture):
+                raise ExcludedArchitectureException(
+                        _("pspec.xml avoids this package from building for '%s'")
+                        % architecture)
 
         ctx.ui.status(_("Building source package: %s")
                       % self.spec.source.name)